It’s not an enviable task. The show has come under fire in recent years and plummeted to an all-time critical low in 2019 with the booking of Maroon 5.
With an audience of approximately 100m people, it is still considered an enormous honor (Lady Gaga – the last truly stellar performer, in 2017 – rooted her documentary Five Foot Two in the journey towards her half-time show). Lopez and Shakira’s booking was a victory in itself on many levels: a win for Latin America (Lopez is from the Bronx via Puerto Rican parents; Shakira is from Colombia and had a base in Miami for years) and historic for female performers. Never before had two Latinas been booked to co-headline. In Miami, with its population over 75% Hispanic or Latino, it served as a fitting tribute to the city’s strong Latin American cultural heritage.